Exercise 11 – Mirror of visual culture by Maartje van den Heuvel
The crux of the matter – “whether documentary can still
perform its time honoured communicative role of militant eye-witness in the museum
room and whether documentary images themselves can anyway still refer to a
degree of reality or whether the boundary with fiction has been definitively
been abolished”
We are awash with images – papers, magazines, TV, Internet
et al; describing different scenarios and explaining in minute detail different
(alternative to our own) realities. In other words we no longer need to have
been somewhere to see/do something to experience that place/activity; we are
now capable of vicariously living it via somebody else’s images.
As a result of the continuous stream of digital data in
existence, the ‘visual language’ developed to communicate through this data has
by necessity become more and more sophisticated and complex. This in turn, has
required that both the photographer and the viewer of these images be trained
and become visually literate to identify and understand the visual symbols and
the many styles of rhetoric employed.
The concern being, once people are able to understand this
visual communication, they themselves will start to communicate using the same codes
and mechanism. Thus newer images no longer actually portray reality, but
portray a version of reality as defined by the latest visual language.
Historically, only individuals involved in the ‘art
industry’ (photographers, film-makers) reflected on images in this way and then
copied, reviewed and further reflected until they had distilled it into their
own style. Today all types of images, art and documentary images are accessible
to be reviewed by any individual in this way. As a result the codes and mechanisms
that were solely used for documentary are now also used for high art and the
genre boundaries are becoming blurred. As Heuvel states “in this sense,
reflection upon documentary images is part of a wider development, namely one
in which art is beginning to function more and more as a mirror of visual
culture.”
Heuvel starts that there are two starting points that
determined “documentary as the militant eye-witness”, one from the West, the
Anglo-Saxon ‘human interest’ photography; the other from the East, the
Communist/Socialist photography and film making between the two world wars.
He then goes on to explain how photography was utilised by
the two sides to better the local ‘situation’. In the West, the works of Riis
and Hine documenting the immigrant workers and the farmers; then Evens and
Lange documenting poverty across the US. The East actively adopted photography
and film as “a new, pure form of imagery” unlike “painting, which was a stuffy,
bourgeois medium contaminated with decoration and mannerism.” The workers
movements utilised the camera in support of the revolutionary struggle of the
working class by documenting the poverty and their harrowing living conditions.
Over the years documentary reporting had developed a
specific style - coarse grained, high-contrast, B&W images accompanied by a
text that provided an overview for each image clearly directing how the images
were to be interpreted. Reportage had been born.
“At this time the documentary photographer was diametrically
opposed to the advertising photographer. Whereas the latter was associated with
colour, technical perfection, artificiality, idealisation and staging; the
rougher, B&W style of the documentary photographer was associated with
authenticity, realism and everyday rawness – ‘images seized from life’”.
Heuvel highlights that the documentary image can only
function as such if the viewer believes in its “transparency and objectivity”. However,
since the advent of television and with the on-going technological advancements
of the digital platform, especially image manipulation, documentary as a transparent
and objective method of communication has continuously been undermined. If an
image does not reproduce reality, it cannot be documentary and can therefore
only be art.
Rather than this revelation resulting in the death of
documentary, it enabled the genre to reinvent itself. Instead of having to
reproduce reality, documentary started to incorporate the codes and mechanism
(the visual language) of art and present options and scenarios that could
reflect any number of possible realities. Thus documentary entered the art
scene.
A couple of questions:
Heuvel states the “more and more mass media dominates our perception of reality”, however, have we not reach the point where mass media defines (to a greater extent) each of our individual realities?
If we continue with the stance that photographic images are
not objective but heavily influenced by the photographer and that today the
majority of our experiences are second hand via digital mass media (via
somebody else’s particular view of the world); then how can we ever arrive at
personally informed view of any situation?
Why is the on-going blurring of these boundaries
detrimental? As long as clear definitions are agreed and documented for the new
genre created, then rather than be problematic, it should enable further
development of numerous digital and artistic mediums.
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